Our Science Speaks Your Body’s Language. Want To Know What It’s Saying?

The Only Weight Loss
DNA Diet Scientifically Designed
For Your Body’s Genes

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Looking For A True
Shot At Weight Loss?
You’ll Love This!

Hurray To Tru Living!
The Easy-To-Follow Weight Loss Program
Designed By Your Very Own Body.

We Know The Foods Your Jeans Crave
For The Most Efficient Weight Loss.

iLivTru™ is a totally new way to eat. After hearing the false promises of other weight loss programs, we wanted to create something true. So, as molecular nutrition experts, we developed the science that reveals which diet and foods will maximize your body’s weight loss. Then, we created the most powerful, comprehensive program to help you hit your goals.


Okay, and we want you to know
why we’re pure awesomeness, and why we’re different!

We DON’T just tailor weight loss to the body’s metabolism, we go a step further, and tailor your entire program to YOUR body’s unique DNA — Whoa!

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True Weight Loss
See How It Works

No commitment required!

Seriously? Yup!

iLivTru
Is Sooooo Much
More Than Just
An App-Based
Membership
Program.

LivTru
N' Feel Alive

We worked on this science for four years to
make weight loss much easier for you...
and we did it!

Here’s What You Get...

A new weight loss breakthrough!
Set your goals, discover your Genetic or Style Diet, and start losing
weight with your personalized, self-guided program.

  • First, get your body’s Diet… A Big Game Changer! Our science-based approach reveals which diet and foods are the very best for YOUR body’s weight loss.

    This Is A Big Deal. All Other Diet Programs Are Guessing.
  • Get 100s of recipes, meal plans, and foods, all customized to your Diet—plus you can add your own recipes
  • Detailed information about foods to enjoy, moderate and limit
  • Intuitive metabolic recalibrator
  • Intuitive energy needs manager
  • Self-automated intake log
  • Geolocator for nearby restaurants that are perfect for your Diet
  • Restaurant menu options filtered for your Diet
  • Daily calorie and water intake tracker
  • Intelligently personalized goal tracker —weight, timeline, and more

Join The Club,
And Attract Your Best Life!

SEE HOW IT WORKS
No $ Wasted.
No-BS.

Your next ten minutes
could be your best
spend ever!

“I’m Back...
Alive and In Control”

before-and-after

When Felipe started his weight loss program at iLivTru, he was
210 lbs. He lost 55 lbs following a diet based on his personal
genetic needs.

"I lost 55lbs because I
stopped guessing which diet
I needed...”

...and I kept it off!
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WITHIN MINUTES

FAQs
Keepin’-It-Real With
The Truth About
Weight Loss

There are a number of reasons why people struggle with weight loss, but it boils down to one core cause: as an adult, the energy (calories) you give your body from foods and drinks is equal to, or more than, the energy it needs. But before you blame calories or a poor metabolism, know that they are only part of this complex process. How your body gets its energy from the foods you eat, uses (metabolizes) that energy, and stores that energy (e.g. fat) depends on a number of things, including your genetics. While scientists are working to discover all the different factors involved, current research suggests that a handful of key genes affect how the human body uses the fat, carbohydrate and protein it consumes. Based on this research, our algorithm analyzes your DNA to determine which type of diet plan is likely to provide the most weight loss success.  Not ready to share your DNA?  No problem, science indicates that your unique behavior also affects the type of diet that’s best for you when it comes to weight loss success.  Our research-based questionnaire and proprietary algorithm can help you find yours.

We provide you with two options to discover your best weight loss diet, called your Diet.  The first option is through your genetics.  We consider this the gold standard to personalized weight loss because nothing is more personalized that your own DNA.  To find your Genetic Diet, our proprietary algorithm analyzes five key genes from the raw DNA data file you provide us.  (Your DNA data file is available to you for free if you’ve done any of the genetic services offered by 23andMe, Ancestry.com or MyHeritage).  Based on the results, we assign you the Diet predicted to be your most effective weight loss.  Results are available within 2 business days and have a one-time $39.99 fee.

The second option is available to you if you do not have a DNA data file because you have not done a third-party genetic service such as 23andMe, Ancestry.com or MyHeritage.  Or maybe you are just not ready to share your DNA data file with us, buy you still want a science-backed way to find a personalized diet that is predicted to work well for you.  For this option, we use an adapted, research-based, validated diet behavior questionnaire to determine which diet you’re most likely to stick to; sticking to a diet is the number one behavioral determinant of weight loss success.  In other words, you’re most likely to get to your weight loss goals if you actually stick to your weight loss diet.  Using a research-based method, we help you find yours. We call this your “eating style” or Style Diet. Results are available within 10 minutes.

Yes. Both options are available in the app membership, but the Genetic Diet has a one-time fee of $39.99. The Style Diet is free.  To find your Genetic Diet, you will first need to  upload your DNA data file onto your secure app membership account.  To find your Style Diet, you can take the research-based diet behavior questionnaire available to you on the app.  Your results of these two Diets may or may not be the same; one is based on determining which diet is best for your based on your genetics while the other is based on your dietary behaviors.  Between the two, the Genetic Diet is considered superior because it is the most customized to your body and “hacks” into your genetic programming so you really understand which foods and diet will lead you to your most effective weight loss.  It also has more research behind it.  With that said, the Style Diet is a great way to get a science-based, personalized diet plan because it determines which diet you’re most likely to stick to during your journey. 

Our recommendation is to find out your Genetic Diet if you have your DNA data file; if you don’t have the file, go ahead and start with the eating style questionnaire to determine you Style Diet and see how it works (we think you’ll be happy with the progress).  In the meantime, you can do either 23andMe, Ancestry.com or MyHeritage.  When they send you your report, you also have access to your DNA data file and you can then decide if you want to know your Genetic Diet. Yes, it’s that easy.

DNA Diet In 2022: Does It Work?

January 10, 2022

Yes, a DNA diet, meaning a diet that takes your unique genetics into account, can work if you are looking at the right genes to address your dietary concern. A very simple and straightforward example of a diet that takes your genetics into account is the PKU (phenylketonuria) diet. It’s a diet based on only one genetic variation: a mutation in the gene that encodes for a protein which helps build an enzyme needed by your body to breakdown phenylalanine. Come again? It’s a mutation that causes your body to not process phenylalanine properly. Oh, okay. And what’s phenylalanine? In addition to being a spelling nightmare, phenylalanine is one of the 20 amino acids your body uses to build protein.

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What Is Nutrigenomics and Nutrigenetics and How Do They Affect Your Diet?

January 10, 2022

Nutrigenomics and nutrigenetics are two red hot areas of scientific research that simply look at the relationship between your diet and your DNA. Foods completely tailored to my unique body? Yes, please! While it may seem like something out of a sci-fi movie, researchers have made great strides over the past two decades, ever since nutrigenomics and nutrigenetics have been a “thing” in the scientific community. Now, let’s get real for a second. Scientists are not there yet; there is still a wealth of discoveries to be made. But it is a very real, very promising field that has already presented some interesting and useful findings. And I feel extremely lucky to have been one of the pioneer scientists in

Read More

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